EuroVR is a European Association with more than 10 years of experience which provides a network for all those interested in all interactive technologies (VR/AR/MR) to meet, discuss, and promote all topics related to XR technologies. Establishing connections with National Associations and Chapters in relevant fields, promoting research excellence as well as support the creation of Special Interest Groups in specific field. As you know, EuroVR’s goal has always been to create an International Network to establish virtuous circles of collaborations among those operating in the interactive technologies area.
Right now we are currently going through an unprecedented crisis, it is necessary to adapt and modernize to keep up with the times, and it is more essential than ever that we join forces to overcome it together. In the wake of these changes, also our Association needs to evolve and adapt to the current trends, for these reasons we thought it is necessary a rebranding of EuroVR. We are very fond of the name that we have used until now and that has accompanied us for many years, but now it is necessary that our brand also reflects what we do and who we are. We don’t want our brand to be limited only to VR technologies (although in the full name we have since the beginning both VR and AR) but we want to communicate that we include all XR, also looking to the future intelligent interactive technologies.